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Top Traits to Look for When Choosing a Franchise Business Broker

Linking Buyers and Sellers since 1991


With so many business brokers out there, it can be hard to determine which one is the right fit for you and your sale. If you’re wondering how you should choose yours, keep reading to gain some insight on what you should look for.

Your Franchise Business Deserves the Right Broker

When you choose your business broker, there are a number of qualities to consider. A good broker should know the industry well, bring brokerage experience to a sale process, and know how to preserve confidentiality. You want to make sure they have a solid track record – and you also want to make sure they’re aligned with the expectations and goals of your company.

Consider these things when you’re choosing your broker:

  • Background and credentials. Experience matters when it comes to a business broker. You want someone with a proven resume. They should have a history of successful business sales in the franchise industry. If they don’t, they may not have the right connections or information it takes to accurately represent your business.
  • Real commitment and interest. The best brokers in the industry take time to get to know their clients. Without any information, it’s impossible for them to negotiate a deal that aligns with both your financial and non-financial outcomes. That’s why it’s important that your broker takes the time to get to know and understand both you and your business goals.
  • Current listings. You need to know how busy your broker is. If your broker is currently representing only a few listings, it could be a sign that they aren’t experienced or motivated. If they’re representing too many listings, they might not have time to give your sale the attention it needs. Finding a broker who has a balanced workload is key to the success of your sale.
  • Proven trust. You should be able to trust your business broker. The relationship you have is more than a business arrangement – it’s a partnership that will ultimately help you achieve your sale goals.

Get the experience you’re looking for

At Franchise Sales, we have experienced, trustworthy franchise business brokers who will assess your business and tap into an array of professional networks and resources so you can achieve your goals. You can count on us overcome obstacles that might prevent a sale from closing, and we’ll make sure that all parties meet the necessary deadlines. Learn more by contacting us.